Saturday, January 19, 2013

Ten Things You May Be Doing Wrong When Creating Content - Part 1

"Ten Things You May Be Doing Wrong When Creating Content & Presenting Programs" is a series of brief blogs you can use to make yourself more valuable and more memorable to your clients, and to differentiate yourself in the marketplace. These are in no particular order; they all are important.

#1 Not using your own talents America's got talent, how about you?

Can you recite a poem, sing, play a musical instrument, tap dance, or juggle?
Have you memorized poetry or prose that is inspiring or informative?
Could you compose & perform a song parody, or invite the audience to join you in singing it?

Using the natural talents that you have developed to performance level, will make your programs more valuable and more memorable to your clients, and will differentiate you in the marketplace of presenters.

A minister revealed to me that in seminary school he was taught this simple formula for creating a sermon: Three Points and a Poem. I suggest a slight revision: Three Points and Your Talent.

You don't have to be a professional at your talent. Amateur is fine. You may want to get some coaching to craft something for inclusion in your program.

Enumerate your talents. Don't be bashful. Figure out which one(s) you can use to get your point(s) across. Don't make it "The All About Me Show", but use just enough talent-based content to amp up the value of your program a few notches.

Don't brag, just launch right into it. Don't brag about your talents because those are gifts of creation. They came with the territory. You didn't do anything to merit them.  What you can take credit for is what you do by way of developing those talents. And, even more, how you use those talents to help other people face life's challenges, achieve their aspirations, or just enjoy life.

You may have had formal training in some talent, but mine were developed mostly as hobbies, but I stuck with them and fine-tuned them. When I became a professional speaker, I realized I could use them for more than entertaining at family reunions. I could help people remember and be inspired to try making some lifestyle or work style changes. It helps that my audiences are more likely to stay awake and pay attention.

For example, my promotional material says, "To inform and enlighten his audiences, Steve Wilson intertwines substance and humor in ways you would never imagine from dazzling mental magic to expert level yo-yo-ing, to performance pieces." In this video clip I prove the point with a theatrical piece from "The Court Jester" that makes a great set-up for substantive content about applied and therapeutic humor & laughter for a professional audience.



Don't entertain just for the sake of entertaining. Balancing a folding chair on your chin might be impressive at a birthday party, but it is merely gratuitous unless you can clearly connect it to your content in the minds of your clients.

Your talents are your gifts. Use them in behalf of delivering programs with greater interest and benefits. It will pay off all the way around.

Nine more mistakes will be explained in future blogs. Stay tuned. Subscribe to this blog and share this with everyone who might need to be aware.

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